Social Listen In exists because social listening is one of the most powerful research disciplines in marketing — and one of the least taught. We're fixing that, one episode and one article at a time.
Most practitioners learn this craft alone — cobbling together query syntax from help docs and methodology from trial and error. We believe the path from "report builder" to "trusted strategic voice" should be teachable. So we teach it.
Practical, vendor-neutral training on the methods that matter — from Boolean craft to sampling theory to emotion analysis.
Help analysts win the room: framing findings, defending methodology, and turning dashboards into decisions.
Bring together a generous community of practitioners who share playbooks instead of gatekeeping them.
Every episode and article maps to one of six pillars of listening mastery.
Boolean design, scoping, exclusion strategy, and queries that survive contact with real data.
Beyond positive/negative — calibration, sarcasm, emotion taxonomies, and when to trust the machine.
Weak signals, velocity vs. volume, and telling a real wave from a ripple of bots.
Sampling, bias, triangulation, and the rigor that makes social data defensible research.
Charts that persuade, narratives that stick, and executive summaries that get read.
The line between listening and surveillance — and how to stay firmly on the right side of it.
A social listening practitioner who has spent years in the trenches — building queries, defending sample sizes, and translating millions of mentions into decisions leadership actually made. Social Listen In is the resource I wish existed when I started.
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